Hawke’s Bay Winegrower says it backs the Deloitte’s wine industry benchmarking survey

“Deloitte’s annual wine industry benchmarking survey is on the nail,” says Lyn Bevin, executive officer of Hawke’s Bay Winegrowers.

“I would agree we are seeing a recovery, even if it’s slow to translate through to increased profitability to Hawke’s Bay wineries and growers. Looking into the recovery, Hawke’s Bay is positioning itself to make the most of improving conditions,” Lyn Bevin says.

In Hawke’s Bay Winegrowers annual report, chair Nicholas Buck highlighted the region’s drive for quality as the reason behind increasing sales.

“But don’t expect our region’s wineries and growers to be throwing the cash around,” says Ms Bevin.

“There is a long way to go – most of our Hawke’s Bay wineries fall into the smaller categories of under $5 million in total revenue and these wineries are barely gaining profitable returns.”