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New world focus at Prowein 2012


Three influential and high-profile people from the ‘Old World’ of wine will run a series of masterclasses involving wines from Argentina, California, Chile, New Zealand and South Africa at ProWein in Germany.ProWein11_4426J

The three European-based wine educators, two of whom are renowned award-winning sommeliers, will present Flavours - A Whole New World@ProWein in Düsseldorf in early March.

ProWein annually draws exhibitors from some 50 countries and close to 40,000 delegates. The New World initiative and masterclass sessions will form a show-within-a-show over the three-day event that runs from March 4-6.

The Flavours@ProWein presenters include Andreas Larsson, a multiple winner of sommelier titles, including Best Sommelier in the World awarded by the Association de la Sommellerie Internationale. He is currently the wine director of leading Swedish restaurant PM & Vänner in Växjö and is also a wine writer and educator.

Caro Maurer MW, who was the first German woman to earn Master of Wine status, is a wine-writer based in Bonn and contributes to a range of leading publications in Germany. Ronan Sayburn MS, one of just 180 Master Sommeliers worldwide, is a former winner of the UK Sommelier of the Year title and is the director of wines and spirits at Hotel du Vin, a group of boutique hotels in the UK.

The New World masterclass sessions will showcase the wines of the five countries, matching them with foods in a bid to focus on the versatility of New World offerings as viable and affordable alternatives on wine menus. The pairings will be presented by the trio in a series of seminars.

ProWein11_4012J This is the third consecutive year that the five New World countries are working together at ProWein and this year’s event is aimed at raising the food-friendly profile of their wines. (Pictured left) Last year it’s possible some delegates were surprised by exposure to New Zealand’s Maori culture at ProWein.

Seminar places are limited to 60 delegates at each session. Most of last year’s Down2Earth@ProWein seminars promoting the five countries were oversubscribed.

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